Avature and External Sourcing: Increasing Candidate Flow Into Your CRM Without Replacing It

Avature's CRM-driven model — talent pools, campaigns, and long-term candidate relationships — makes it a common choice for large multinationals, particularly in Europe, that want more control over recruiting workflow than a rigid enterprise ATS typically allows. Like any CRM, though, Avature is only as useful as the flow of candidates entering the pools it's built to manage.

The talent pool needs a source

Avature is exceptionally configurable for nurturing and segmenting candidates once they're in the system. The configurability doesn't solve the earlier problem: for many roles, especially passive and specialized ones, there simply isn't a large enough pool of relevant candidates entering the CRM in the first place.

Connecting an external sourcing layer

Avature exposes a REST API that supports adding candidates to specific talent pools and campaigns with structured data attached. A sourcing layer that pre-qualifies candidates externally through targeted social campaigns can deliver them directly into the relevant pool, tagged and screened, ready to enter your existing nurture workflow.

What it means for a CRM-driven recruiting team

• Talent pools stay populated with genuinely relevant, pre-screened candidates rather than growing slowly through inbound alone
• Nurture campaigns have a larger, higher-quality audience to work with
• Recruiters spend less time manually building pools and more time running the relationship-based process Avature is designed for
• Existing campaign structures, segmentation, and reporting remain untouched

What SmartHire adds above Avature

SmartHire sources and pre-screens candidates through social campaigns, then delivers them directly into your Avature talent pools via API. Your CRM structure, nurture campaigns, and segmentation strategy stay exactly as built — the only change is how many qualified candidates are available to nurture.