They're happy where they are. But they're scrolling TikTok, Instagram and Snapchat — and with the right message, to the right person, they open up to a new opportunity. SmartHire makes this systematic, automatic and predictable.
In-house teams and recruitment agencies in Norway and Sweden using SmartHire


















What does a team using SmartHire to reach passive candidates say?
Passive candidates reached
Partners in NO and SE
AI sourcing methodologies
More efficient recruitment
"8 out of 10 of the best candidates are happy where they are. They're not actively looking — but they would listen if someone reached out directly.”
That's what SmartHire is built for. Not waiting for those who apply — but reaching those who never would.
SmartHire isn't a black box. You set the requirements — experience, role, geography, qualifications — and the system filters against exactly that. Ads find the candidates, landing pages convert them, and AI delivers only those who match what you asked for.
What happens to your recruiter when 500 applications are handled manually — and what happens with SmartHire.
Incoming applications
Only matching candidates delivered
The best candidates aren't on job boards. They're scrolling TikTok, Instagram and Snapchat. We create ads that stop the scroll and spark curiosity in exactly the person you're looking for — before they even knew they were open to a change.
Every ad click lands on a custom page built for one thing: getting the candidate to raise their hand. Mobile-optimized, fast, and with as little friction as possible — because for passive candidates, one extra step is too many.
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You decide what counts: experience, role, geography, industry — or any other criteria that matter for your specific position. AI filtering checks every lead against your requirements profile and delivers only those who are a genuine match.
When the three steps run automatically in the background, your recruiter is freed up for conversations, relationship-building, and decisions. And because the system never stops, neither does the flow of candidates — not even between active searches.
Most recruiters restart the process from scratch with every new need. With SmartHire, the pipeline is always active. The AI data loop learns from every result and delivers candidates that get better and better over time — without you having to do anything extra.
You don't need months of implementation. SmartHire is ready to run within a week — and improves itself from there.
You define which experience, qualifications, and attributes matter. SmartHire configures the entire sourcing system around your criteria.
Within 3–5 days, the first filtered candidates are delivered to your pipeline. Only those who match the requirements you set — no others.
The AI data loop optimizes campaigns continuously based on who you actually hire. Over time, the match rate against your requirements keeps getting better.
Traditional recruitment is reactive. SmartHire is proactive, data-driven, and built for the Nordic market.
We reach candidates where they actually are: Meta, TikTok, Snapchat, and Instagram. Social recruitment gives you access to a candidate market that doesn't exist on job boards.
The system handles advertising, filtering, and initial qualification automatically. You and your team are freed up for what actually requires human judgment.
Instead of starting from scratch with every assignment, you get a continuous system that delivers qualified candidates week after week — regardless of whether you're actively searching.
"The collaboration around recruitment has been a successful one. Especially in the early stages of establishment for us at Novus Systems, they have been outstanding compared to others. One thing to highlight is that their team understands the market situation and what types of employees our company is looking for — just like another headhunter would. This is thanks to close and ongoing dialogue with a dedicated contact person, which has given us predictability and progress in our recruitment strategy."

If you still have questions, feel free to reach out to our team.
You do. You define the requirements: experience, role, geography, industry, and any other criteria that matter for the position. SmartHire filters exclusively against what you specify — no subjective assessment on our part. You have full control over what counts as a match.
SmartHire is an AI-based sourcing tool for in-house recruiters and recruitment agencies. We are not an agency — we streamline your recruitment process through social recruitment and automated sourcing, so you always have a steady flow of candidates that match your requirements.
Social recruitment is about reaching candidates on the platforms they actually use: Meta, TikTok, Snapchat, and Instagram. Many of the best candidates are not actively job-seeking — but they are open to the right opportunity if someone approaches them directly.
Most clients see the first candidates matching their requirements profile within 3–5 days of activation. The AI data loop continually optimizes campaigns, and match rates against your criteria improve over time.
Yes. SmartHire connects to most ATS systems so that candidates are delivered directly into your existing workflow — filtered and ready for follow-up.
Let's talk about your hiring needs and how SmartHire can streamline your recruitment process!