Industry Guides21. juni 2026 · 5 min

Recruiting Warehouse and Logistics Workers at Scale

Logistics and warehousing is the sector with the highest number of open positions across Scandinavia — and the highest turnover. E-commerce growth has created a structural shortfall of forklift operators, warehouse workers, and logistics technicians that job boards cannot fill.

Why job portals don't work for logistics recruitment

A certified forklift driver with 3 years of experience gets job match notifications every week. They are not browsing job boards — they are on Facebook, TikTok, and Snapchat. Advertising on job portals reaches a small and shrinking share of the candidate pool while the vast majority are reachable through social media.

What logistics candidates want

  • Permanent employment over agency assignments — security is highly valued
  • Competitive hourly rate plus evening and weekend supplements
  • Operating modern equipment and vehicles
  • Predictable schedule — the ability to plan personal time
  • Location close to home — most will not commute far for a warehouse role

Volume recruitment for logistics with SmartHire

  • Geo-targeting within 15 km of your facility — not national coverage
  • Automatic filtering on forklift license, experience level, and availability
  • Campaigns on Meta and TikTok where logistics workers actually are
  • Always-on pipeline — you can hire quickly when demand spikes

Want to increase your candidate flow?

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